Amplifying mission-led businesses and nonprofits with strategic, compelling, and purposeful messaging
Winder Writes is a female-founded copywriting and grant writing business focused on serving for-good brands and nonprofits who need strategic communication support.
Bonus points for caring about the environment and the impact you/your organization has on it. If you’ve got (100% organic grass-fed) beef with climate change and it’s impact on humanity, let’s talk.
Winder Writes is a female-founded copywriting and grant writing business focused on serving for-good brands and nonprofits who need strategic communication support.
Bonus points for caring about the environment and the impact you/your organization has on it. If you’ve got (100% organic grass-fed) beef with climate change and it’s impact on humanity, let’s talk.
Sustainability & Values
We are committed to limiting our environmental & social impact on this planet by following sustainable principles that reflect our core values. We advocate for underrepresented & historically suppressed groups, environmental justice, animal welfare, and social integrity.
While no business is perfect, we focus on three main sustainable methods to create an impact within our community and inspire regenerative solutions to current social and environmental issues: ethical messaging, green marketing, & sustainable education.
Ethical Messaging
Green Marketing
Sustainable Education
Our Sustainability Is Deeply Intertwined With Our Core Values:
Core values are the foundations of any brand you come across. Here at Winder Writes, our core values heavily influence our decision-making process within our business and inside the work we conduct with our clients.
Having core values helps us stay accountable and filter in what’s allowed (and now allowed) inside our business ecosystem. Throughout every part of our process, from the online tools we use to the clients we onboard, we aim to reflect our core values from the inside out.
Freedom
We value the freedom to choose, the freedom to speak, the freedom to love and be loved, and the freedom to live life on your terms. Having the freedom to follow your desires or your calling can open doors and change lives for the better. When freedom is allowed to flow, authenticity thrives.
Curiosity
We value asking questions, challenging assumptions and seeking new perspectives. No one way is right, and no right way is forever right the right way. The world is ever-evolving, and we need to continue to cultivate innovation and spark creativity with inquisitive thinking, exploration, learning, and investigation.
Empathy
We value putting ourselves in other people’s shoes to emotionally recognize and empathize with what others are going through. When we understand how different worldviews, experiences, and motivations influence our thoughts and actions, we can create deep, lasting connections with those around us.
Sustainability
We value sustainability in our actions and believe our efforts should be maintained at a responsible level that not only balances the social, mental, physical, and environmental needs of today, but also for the next seven generations (at least).
Hi, I’m Ashley…
Becoming a copywriter and grant writer for businesses and nonprofits that care about the people and planet was not a linear journey. I’ve taken a lot of left turns along the way.
From the financial advising industry to corporate marketing (and a dabble in nonprofit marketing), I quickly learned commuting, bureaucracy, and cubicles weren’t for me.
A hard pivot left landed me with a master’s degree and a position on a development team writing grants and fundraising for a museum and art gallery in the UK.
While I loved what I was doing, I craved the freedom to travel and explore the nature of the world –-but I needed to fund this lifestyle, too.
I decided to combine the skillset I had from university, corporate, and my work in nonprofits, put in the effort of learning some new ones and created a service that supports others to make a positive impact for the people and the planet.
Fast forward to today, and I’m still supporting my socially and environmentally conscious businesses and nonprofits with copywriting, grant writing, and consulting services.
I got the bug for mission-led work and I haven’t looked back
Fun Facts (that aren’t copy related)
Where are you located?
The world! But really…I have many passions in life. And this includes leading a nomadic lifestyle and seeing the world. With a background in history and anthropology, I thrive best when surrounded by new and different cultures. From the Atlas Mountains of Morocco to East Texas – and everything in between – immersing myself in new cultures and having unique world adventures is the heartbeat behind my ‘why’ for running my business.
What issues do you advocate for?
I am so passionate about environmental sustainability. We need a massive push for change in so many sectors including food agriculture, fast-fashion, animal farming, rainforest initiatives, ocean trash and so much more. The more we make ourselves and others (cough – big business – cough) accountable, the more our actions will incite the change our planet needs.
What are your goals?
Aside from helping conscious business owners make more noise in the industry (and beyond) using ethical and human-first copy, I usually have a non-copy-related goal I’m working towards in the background.
2021 involved getting certified to teach yoga (check!) and a lot of US National Parks. For 2022, I aim to run an ultra trail marathon in Colorado at the end of summer! We’ll see how that goes 🙂
Each fiscal year we donate 1% of yearly earnings to environmental causes & community initiatives including
We acknowledge and pay respects to the land belonging to the Karankawas, Sanan, Atakapa Ishak, and Tāp Pīlam Coahuiltecan Nation people of the Gulf Coast of Mexico and all their descendants both past and present.