ON THE BLOG

Black Representation In The Outdoor Spaces of America

Black Representation In The Outdoor Spaces of America

In 2021, I visited 12 U.S. National Parks and National Monuments as we traveled around the American West in our little camper van. Yep, I’m one of those digital nomads who work from anywhere with a decent Wi-Fi connection. 2021, in particular, we toured America’s...

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Why Is Connecting With Your Audience Important?

Why Is Connecting With Your Audience Important?

If you’re trying to run an eco-business, odds are you’ve delved into the magical world of ideal customer avatars, otherwise known as ICAs, audience, ideal clients, dream clients, and potential customers. No matter what you call it, we’re all told how to find your...

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How To Consciously Approach The Psychology Of Sales Copy

How To Consciously Approach The Psychology Of Sales Copy

Copywriting is both a science and an art. You can weave the most creative and seductive words ever seen on a Google doc but if there isn't science-backed data backing those alluring words up, you're wasting your time. Enter: human psychology (psst, it's a branch of...

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How to prepare your eco business for the holiday season

How to prepare your eco business for the holiday season

Some eco businesses are the busiest over the holidays. If your sustainable business is one of them, it’s essential to make sure you take steps and map out your strategies ahead of time so you can shut down the computer, sip a peppermint latte while watching reruns of...

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How To Write Facebook Ad Copy For Beginners

How To Write Facebook Ad Copy For Beginners

Too many marketers focus on the visual elements of a Facebook Ad instead of the copy. And that’s a shame - because they are missing a huge market that prefers reading to visuals or videos. Learning how to write Facebook Ad copy that converts is essential - even if you...

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My Top 6 Tips For Writing A Sales Page

My Top 6 Tips For Writing A Sales Page

Ok, ladies and gents. It’s time to talk Sales Pages. If you sell a product or service or ANYTHING, you absolutely need a sales page. As complicated as it might sound, a sales page really isn’t that hard to put together - if you know what to focus on and which elements...

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Why Your Business Needs A Blog

Why Your Business Needs A Blog

Having a blog for your business is so important. Yet, so many businesses out there either 1) don't have a blog, 2) haven't posted a recent article in months or even years, or 3) know they need to post but really don't put in the time or effort and give their audience...

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Why your business needs Pinterest.

Why your business needs Pinterest.

You’ve probably heard the big P word. Ok, I’ll say it, Pinterest! It’s the platform everybody stakes their life on - the platform claiming to be THE #1 way they’ve grown their business or THE main traffic driver to their website. This is no tall tale, either. Don’t...

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We acknowledge and pay respects to the land belonging to the Karankawas, SananAtakapa Ishak, and Tāp Pīlam Coahuiltecan Nation people of the Gulf Coast of Mexico and all their descendants both past and present.