Copywriting & Grantwriting Support For Purpose-Led Change-Makers

Make an even bigger impact with a communication strategy that aligns your values with your vision 

Refresh your copy with words that pack a punch

SUSTAINABLE – STRATEGIC – SOUNDS LIKE YOU (YOUR BRAND)

 

There’s a reason your people are drawn to you. You’re doing something special, and it’s time everyone knows it. 

But antiquated messaging filled with unclear goals, an abstract story, industry jargon, passive language, ick-factor sales tactics, and ableist terms isn’t gonna cut it. 

Your words were meant to serve a deeper purpose. That’s why you started your business or nonprofit in the first place, right?

With an intentional approach using proven techniques, purpose-centered strategies, and impactful storytelling, your words can certainly sell your offer –but more importantly, they can serve your people and attract and retain loyal customers. 

What you need is a message (and the copy it’s made of) that sits at a 3-way intersection of creative strategy, psychology, and human-first methods. 

And someone who can support a) you in writing it or b) write it for you —so you can be free to do what you do best. 

Ready for expert communication strategies for your copy –whether that’s the copy on your website, sales page, fundraising docs, or inside your grant application? You’re in the right place. 

I’m Liking The Sound Of This!

Our services are based on our core competencies, including (but by no means limited to): a curiosity for all life, clarity over confusion, sustainable strategies, human-centered approaches, and a regeneration of how things have been done (read: we toss out what doesn’t work or no longer serves the greater good)!

Website | Launch Copy

Tell your story and share it in a way that highlights your brand, serves your people with soul, and inspires aligned action.

The copy on your website (or sales page) is meant to convey who you are, what you do, and how you do it better than anyone else. 

Strategic copy is what leads to getting hired, selling offers, filling programs –or whatever aligned action makes sense for your organization.

If your copy isn’t doing this, you’re missing a trick. 

Your website can be one of your most valuable assets –because when your: 

  • Messaging resonates
  • Words are clear & to the point
  • User journey makes sense
  • Story connects on an emotional level 

….powerful things can happen.

Unlock Your Next Superpower

**Individual service page Coming Soon to a computer near you

Grant Writing | Strategy

Build a strong foundation so your brand, business, or nonprofit is ready to take on the beast that is grants and funding.

Grant writing is no walk in the park –but you already know that. You’re here for a reason, right?

Let me toss a question to you –is your organization ready to take this endeavor on? 

If yes, you’re in the right place. 

Whether you’ve applied for grants in the past or are new to grant writing, I’ll support you in:

  • Reviewing your business or nonprofit to determine if you’re “Grant Ready”
  • Building a strong grant foundation, starting with your messaging
  • Developing a funding strategy that makes sense for your organization
  • Evaluate and troubleshoot your current funding base to create a sustainable strategy

 

Explore More Grant Options

**Individual service page Coming Soon to a computer near you

“Ashley came at the busiest time possible, as we prepared to reopen the gallery after a major capital redevelopment. She fitted in straight away and had to work very much using her own initiative. Ashley was asked to do research work and to produce reports looking at funding opportunities for the gallery. She wrote fundraising applications and assisted with several others. She also provided general admin and research support. I always felt completely confident that whatever was asked of her would be undertaken to an excellent standard. She was incredibly helpful to our team and produced excellent work. I have no hesitation recommending Ashley for any job that anyone could ask her to do.“

– Olga G., Gallery Development Manager

“I’m so grateful that I found Ashley when I did! I knew I needed to invest in copywriting to take my business to the next level and Ashley Winder went above and beyond with both my websites. One of the copy audits that I had Ashley do was my Sustainable Marketing Jumpstart sales page, and as a result, it helped me secure 4 clients in less than 2 months! Ashley is also doing my website launch copy for The Ecosystem, which includes the homepage, about page, and sales page – I’d 100% recommend Ashley for your websites, sales pages, blog posts, and everything else in between. I definitely plan to use her copywriting services again!”

Erika Rodriguez, Owner of Nadi Marketing, Tidal Pages, & The Ecosystem

Looking for a more hands-off, big-picture support with your website or grants?

  • Do you have a head start with your copy or grant materials but aren’t really sure how to bring it all home? 
  • Are you unsure if your current website copy truly conveys your purpose and what you stand for? Maybe it does in some areas and not so much in others.
  • Need an extra set of eyes on your LOIs or grant application draft? 
  • Did you get declined for a grant but aren’t sure why?

If you still want to do the writing part, you might find more benefit in a Messaging Review & Audit.

Messaging Review | Audit

Understanding what’s working for you (and what’s not) is a key piece of the pie to move forward and achieve those change-making goals. 

And sometimes, that’s easier to do with a strategic player by your side. (moi!)

When you book a Messaging Review & Audit, I’ll come in and review what copy you have, see what you need, and make suggestions on what you can improve. 

I’ll take a look at everything from your words and language to your strategy and messaging, plus so much more. Together, we’ll develop a communication strategy that sets your business or nonprofit up for long-term success. 

Prices Start At:

$500

This Is What I Need!

**Individual service page Coming Soon to a computer near you

Example of Materials To Review:

Grant & Funding:

  • RFPs/FOAs
  • Executive Summaries
  • Individual Donor Letters
  • Letters Of Interest
  • Submitted (& Declined) Grants
  • Press Releases
  • Newsletters

 

Copy & Messaging:

  • Website Copy (up to 5 pages)
  • Sales Pages
  • Blog Articles
  • Newsletters/Emails

Not sure which service you’re in the mood for?

Get in touch to get our recommendation for you

Recommend Away!

KIND WORDS

"She was incredibly helpful to our team and produced excellent work."

Ashley came at the busiest time possible, as we prepared to reopen the gallery after a major capital redevelopment. She fitted in straight away and had to work very much using her own initiative. Ashley was asked to do research work and to produce reports looking at funding opportunities for the gallery. She wrote fundraising applications and assisted with several others. She also provided general admin and research support.

I always felt completely confident that whatever was asked of her would be undertaken to an excellent standard. She was incredibly helpful to our team and produced excellent work. I have no hesitation recommending Ashley for any job that anyone could ask her to do.

Olga G. | Gallery Development Manager

“Within the first two weeks of launching their website, they received more membership inquiries than they had in the last several months combined!”

We chose to work with Ashley because we are a part of the same core networking groups and our values are very much aligned as being fellow 1% For The Planet members and we now partner with like-minded copywriters to ensure that we deliver a website that is both written and designed in a strategic way.

Ashley approaches and works with our clients in such a compassionate way. Her writing style flows and she always does a great job capturing the underlying core values of a business or brand. Her ability to grasp their style and tone in a very strategic way and take VERY long form writing and make it clear and concise is wonderful!

One of our mutual clients said, “Within the first two weeks of launching their website, they received more membership inquiries than they had in the last several months combined!”

Investing in copy is one of the best decisions that you can make for your business because it allows you to attract more aligned clients and customers. Great copy can result in higher quality inquiries and people having a better understanding of what we stand for and believe in (our mission).

Overall, Ashley is very communicative, responsive and reliable when it comes to deadlines. We would absolutely recommend Ashley to others!

- Michelle Miller | Branding & Website Strategist, Owner of Minty Made

"Helped me secure 4 clients in less than 2 months!"

I’m so grateful that I found Ashley when I did! I knew I needed to invest in copywriting to take my business to the next level and Ashley Winder went above and beyond with both my websites.

One of the copy audits that I had Ashley do was my Sustainable Marketing Jumpstart sales page, and as a result, it helped me secure 4 clients in less than 2 months!

Ashley is also doing my website launch copy for The Ecosystem, which includes the homepage, about page, and sales page - I’d 100% recommend Ashley for your websites, sales pages, blog posts, and everything else in between. I definitely plan to use her copywriting services again!

Erika Rodriguez | Sustainable Marketing Consultant at Nadi Marketing & Owner of Tidal Page & The Ecosystem

"She is fantastic at connecting to your voice and message"

I have LOVED working with Ashley! She is fantastic at connecting to your voice and message and really goes above and beyond to help you get exactly what you need. She's a brilliant copywriter and has such great insight into what the necessary steps are for marketing and building powerful relationships with your audience. She is amazing!!

- Kellsie Moore, Be Marvelous You

"If you need a copywriter that is literally going to get inside your head and deliver the highest quality work...hire Ashley."

Ashley has been hands down one of the greatest finds ever! I have always struggled with copywriting (as do my clients) and not only has she been an amazing investment for myself, but I have referred her out to clients of mine and we all have nothing but the best things to say about her! If you need a copywriter that is literally going to get inside your head and deliver the highest quality work...hire Ashley. You won't be disappointed!

- Amber D'Ambrosio, One 11 Creative Studios

"She really takes the time to make sure that your copy is clear and will make sense to the reader."

Working with Ashley was AMAZING!! She is so detail-oriented and really takes the time to make sure that your copy is clear and will make sense to the reader. She was so thorough and thoughtful. If you are looking for an editor I couldn't recommend anyone more than Ashley!!

Paige Cole | Money Mindset Coach & Author

"She's exactly the kind of writer you want on your team! "

Ashley wrote for us and we couldn't be more pleased with the result. Her writing is eloquent and is matched by the equally impressive research she did on the topic. We agreed on a deadline and she met it with no issues. All considered, she's exactly the kind of writer you want on your team! She's a writing rockstar, first-class, and you should hire her without hesitation!

Autumn Smith | Carali Creative

"I feel like I've finally settled in my brand's skin."

Ashley took the time to really understand my business because I had a lot to say, needed some structure for it, and some help wording it. Not only were our values in alignment, but she took my feedback and incorporated it in every next iteration making the delivery extremely timely. I feel like I've finally settled in my brand's skin.

John Rbiez | Low Waste John

"I now feel more confident with the copy for my website!"

Ashley was a pleasure to work with. She understood my requirements, tone and made me comfortable to share my opinion. I love that our values align and happy with the way she works. Ashley exceeded my expectations and I now feel more confident with the copy for my website!

Maria | Small Steps To Zero Waste

" She treats your business as her own which is a rare quality to find."

Having Ashley on my team has been so valuable to my business! She treats your business as her own which is a rare quality to find. Ashley has always been very responsive and has gone above and beyond with her work. I don't have to micro-manage her (which is huge!) because she knows what she's doing and she always does it well. I'd definitely recommend Ashley if you're looking to bring someone on to your team! She's a valuable asset.

Becca Mitchell, Black Diamond Copy Co.

"She really took it upon herself to think outside the box to deliver above what was expected."

Ashley was a pleasure to work with! She made me feel at ease and was very prompt with the project. She needed minimal direction and really took it upon herself to think outside the box to deliver above what was expected. If you are looking for a reliable copywriter, with a can-do attitude, then Ashley is your for you.

Peggy James, Virtual Assistant Coach

about ashley

Have We Met Yet? I’m Ashley.

Conscious copywriter for purpose-led organizations making ripples in the for-good space.

Want to change the world for the better? I’d love to support you in doing just that!

After seeing clients trying to use persuasive tactics and marketing jargon that wasn’t aligned with their brand’s values, I knew something needed to change. 

Using my years of academic experience, I researched, verified, and tested communication strategies that are centered around humans and values. And guess what? This method works! 

When I see my brands and nonprofits winning in the for-good space by using copy that increases their presence, encapsulates their story, provides true value, and serves more goodness into the world – I consider this a win for the planet.

And it really just lights my fire.

Interested in working together?

Let’s chat more about your sustainable business needs!

 

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We acknowledge and pay respects to the land belonging to the Karankawas, Sanan, Atakapa Ishak, and Tāp Pīlam Coahuiltecan Nation people of the Gulf Coast of Mexico and all their descendants both past and present.