Amplifying mindful businesses with strategic, compelling, and ethical copywriting
HI! I’m Ashley
Winder Writes empowers eco-conscious and sustainable business owners to authentically connect with their people, build brand loyalty, and ethically sell their offers using honest and inclusive copy that puts humans first.
Collectively, we’re taking the power back from big businesses greenwashing the eco-space just to make a profit and putting it back into the hands of conscious-minded small business owners that give a s%$# about the planet and the people living on it.
Want to work with a copywriter who’s in it for impact? (Although, don’t get me wrong, the money helps pay the bills)
Winder Writes empowers eco-conscious and sustainable business owners to authentically connect with their people, build brand loyalty, and ethically sell their offers using honest and inclusive copy that puts humans first.
Collectively, we’re taking the power back from big businesses greenwashing the eco-space just to make a profit and putting it back into the hands of conscious-minded small business owners that give a s%$# about the planet and the people living on it.
Want to work with a copywriter who’s in it for impact? (Although, don’t get me wrong, the money helps pay the bills)
Sustainability & Values
We are committed to limiting our environmental & social impact on this planet by following sustainable principles that reflect our core values. We advocate for underrepresented & historically suppressed groups, environmental justice, animal welfare, and social integrity.
While no business is perfect, we focus on three main sustainable methods to create an impact within our community and inspire regenerative solutions to current social and environmental issues: ethical messaging, green marketing, & sustainable education.
Ethical Messaging
Green Marketing
Sustainable Education
Our Sustainability Is Deeply Intertwined With Our Core Values:
Core values are the foundations of any brand you come across. Here at Winder Writes, our core values heavily influence our decision-making process within our business and inside the work we conduct with our clients.
Having core values helps us stay accountable and filter in what’s allowed (and now allowed) inside our business ecosystem. Throughout every part of our process, from the online tools we use to the clients we onboard, we aim to reflect our core values from the inside out.
Freedom
Curiosity
Empathy
Sustainability
More about Ashley…
If your are wondering how I got here – how I write words that help conscious brands build and grow their business – I could ask myself the same thing. So I did.
“How did I get here?”
After working the odd corporate job trying to convince myself that I could live the “normal” American life, I realized I wasn’t at all normal. I’m a nomadic adventurer with a passion for the environment. I just needed my work to reflect this.
So I changed it. I combined the skills I had from university, corporate, and nonprofits, put in the effort of learning some new ones, and created a service that helps others to help others. Because helping each other is what the world needs more of. And I am all about the world.
Now I write words for special-to-my-heart businesses that are also looking to change the world for the better. One client or customer a at a time. I help you. I help your business. And I, absolutely love every minute of it.
If you are ready to let me write for you, I can only promise that you will:
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- get extensively well-researched copy
- inspire your audience
- grow your business
- convert your readers into customers/clients
- get back your time
Fun Facts (that aren’t copy related)
Where are you located?
The world! But really…I have many passions in life. And this includes leading a nomadic lifestyle and seeing the world. With a background in history and anthropology, I thrive best when surrounded by new and different cultures. From the Atlas Mountains of Morocco to East Texas – and everything in between – immersing myself in new cultures and having unique world adventures is the heartbeat behind my ‘why’ for running my business.
What issues do you advocate for?
I am so passionate about environmental sustainability. We need a massive push for change in so many sectors including food agriculture, fast-fashion, animal farming, rainforest initiatives, ocean trash and so much more. The more we make ourselves and others (cough – big business – cough) accountable, the more our actions will incite the change our planet needs.
What are your goals?
Aside from helping conscious business owners make more noise in the industry (and beyond) using ethical and human-first copy, I usually have a non-copy-related goal I’m working towards in the background.
2021 involved getting certified to teach yoga (check!) and a lot of US National Parks. For 2022, I aim to run an ultra trail marathon in Colorado at the end of summer! We’ll see how that goes 🙂
Each fiscal year we donate 1% of yearly earnings to environmental causes & community initiatives including
We acknowledge and pay respects to the land belonging to the Karankawas, Sanan, Atakapa Ishak, and Tāp Pīlam Coahuiltecan Nation people of the Gulf Coast of Mexico and all their descendants both past and present.