If you’re trying to run an eco-business, odds are you’ve delved into the magical world of ideal customer avatars, otherwise known as ICAs, audience, ideal clients, dream clients, and potential customers. No matter what you call it, we’re all told how to find your...
Copywriting is both a science and an art. You can weave the most creative and seductive words ever seen on a Google doc, but if there isn’t science-backed data backing those alluring words up, you’re wasting your time. Enter: human psychology (psst, it’s a...
Some eco businesses are the busiest over the holidays. If your sustainable business is one of them, it’s essential to make sure you take steps and map out your strategies ahead of time so you can shut down the computer, sip a peppermint latte while watching reruns of...
If you’re here – that means you’ve just finished Part I of my two-part blog post on how to write sales page copy that converts for your ecopreneur business. (if you haven’t, you should probably click here and have a read). But I’ll get...
If you landed on this page, that probably means you need to write a sales page, ASAP. If you are a DIY eco business owner ready to launch a new sustainable product or service for your eco niche- I’m about to go all in on how to write the perfect sales page copy that...
