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Black Representation In The Outdoor Spaces of America

Black Representation In The Outdoor Spaces of America

by Ashley Winder | Mar 3, 2022 | Sustainability, Uncategorized

In 2021, I visited 12 U.S. National Parks and National Monuments as we traveled around the American West in our little camper van. Yep, I’m one of those digital nomads who work from anywhere with a decent Wi-Fi connection. 2021, in particular, we toured America’s...
Why Is Connecting With Your Audience Important?

Why Is Connecting With Your Audience Important?

by Ashley Winder | Jun 6, 2021 | Copywriting, Marketing

If you’re trying to run an eco-business, odds are you’ve delved into the magical world of ideal customer avatars, otherwise known as ICAs, audience, ideal clients, dream clients, and potential customers. No matter what you call it, we’re all told how to find your...
How To Consciously Approach The Psychology Of Sales Copy

How To Consciously Approach The Psychology Of Sales Copy

by Ashley Winder | May 31, 2021 | Copywriting, Marketing

Copywriting is both a science and an art. You can weave the most creative and seductive words ever seen on a Google doc, but if there isn’t science-backed data backing those alluring words up, you’re wasting your time.  Enter: human psychology (psst, it’s a...
How to prepare your eco business for the holiday season

How to prepare your eco business for the holiday season

by Ashley Winder | Nov 6, 2020 | Marketing

Some eco businesses are the busiest over the holidays. If your sustainable business is one of them, it’s essential to make sure you take steps and map out your strategies ahead of time so you can shut down the computer, sip a peppermint latte while watching reruns of...
How to Write Sales Page Copy that Converts for Ecopreneurs – Part II

How to Write Sales Page Copy that Converts for Ecopreneurs – Part II

by Ashley Winder | Jul 29, 2020 | Copywriting

If you’re here – that means you’ve just finished Part I of my two-part blog post on how to write sales page copy that converts for your ecopreneur business. (if you haven’t, you should probably click here and have a read). But I’ll get...
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