by Ashley Winder | Jun 6, 2021 | Copywriting, Marketing
If you’re trying to run an eco-business, odds are you’ve delved into the magical world of ideal customer avatars, otherwise known as ICAs, audience, ideal clients, dream clients, and potential customers. No matter what you call it, we’re all told how to find your...
by Ashley Winder | May 31, 2021 | Copywriting, Marketing
Copywriting is both a science and an art. You can weave the most creative and seductive words ever seen on a Google doc, but if there isn’t science-backed data backing those alluring words up, you’re wasting your time. Enter: human psychology (psst, it’s a...
by Ashley Winder | Jul 29, 2020 | Copywriting
If you’re here – that means you’ve just finished Part I of my two-part blog post on how to write sales page copy that converts for your ecopreneur business. (if you haven’t, you should probably click here and have a read). But I’ll get...
by Ashley Winder | Jul 29, 2020 | Copywriting
If you landed on this page, that probably means you need to write a sales page, ASAP. If you are a DIY eco business owner ready to launch a new sustainable product or service for your eco niche- I’m about to go all in on how to write the perfect sales page copy that...
by Ashley Winder | Jun 19, 2020 | Copywriting
Too many marketers focus on the visual elements of a Facebook Ad instead of the copy. And that’s a shame – because they are missing a huge market that prefers reading to visuals or videos. Learning how to write Facebook Ad copy that converts is essential –...
by Ashley Winder | Jun 2, 2020 | Copywriting, Marketing
Ok, ladies and gents. It’s time to talk Sales Pages. If you sell a product or service or ANYTHING, you absolutely need a sales page. As complicated as it might sound, a sales page really isn’t that hard to put together – if you know what to focus on and which...
